Posts Tagged "Marketing"
Alex Bogusky
Here is a great quote from famed marketer Alex Bogusky in an interview with iMedia. Bogusky was the leading creative mind behind the Truth anti-smoking campaign, the Volkswagen ads, Coke Zero branding, Sprite, Geek Squad and Burger King marketing. His latest and greatest responsibilities involve taking care of and implementing Microsoft’s $300 million ad campaign which hopes to battle...
Read MoreHow Will We Determine Reliability…
Marketing is wonderfully intriguing. In the past, a company would place an ad, buy a billboard, put a post in the newspaper, place their phone number in the yellow pages or send out a welcome-to-the-neighborhood-please-come-and-see-us letter. A business could garner attention simply by doing what was right. Business could be great, and great businesses tended to grow because they were...
Read MoreInitiate Your Support
If you claim to support something or someone…then do it! (Not yelling at you, just reinforcing my point) Here’s the issue: With the onward advancement of the Internet (it’s still growing!), the huge growth in the number of social networks available and the shift in general marketing characteristics, more and more of the general public is able to join with or voice with a...
Read MoreChange-Up
Visionaries know that in order to make the transition from good to great they must be willing to first attempt and be successful at change. This is not about casual change or change for the sake of change or a political campaign. This is about change for the sake of growth and improving both business and life. If we ever expect our life or our company or our church or our relationships to...
Read MoreMayor Ballard & His Camry's
This week the Mayor of Indianapolis decided to purchase 85 Toyota Camry’s instead of purchasing the same number of Chevy Malibu’s. But think about it… Does your company make a product? Are you in sales? Are you responsible for the marketing of a certain material or commercial good? How about a commodity? Over the long haul, why do your customers, consumers, clientele,...
Read MoreYou Can Connect & Keep Up With Me Here
