Posts Tagged "Marketing"
Spreading Seed
We all have something to offer. We can learn a lot about who is going to want that something and when they’re going to want it by being able to adeptly perceive and distinguish between different types of demand. Known Demand. The consumer already knows that he wants and/or needs the product. Acquisition imminent. Unknown Demand. A dormant or potential demand for something, whether...
Read MoreAT&T's Broken Advertising
I get this “letter” from my friends down in Austin, Texas, every 2-3 weeks. It’s the same situation every time. I open the mailbox, and this genuine Hallmark letter falls gently into my eagerly awaiting hands. I think to myself, “Oh, it’s a friendly letter from a friend for something that I must have forgotten. Is it Christmas? My birthday? hmmm Whatever...
Read MoreDeodorant and Belize
I recently returned from a quick getaway to Belize, Central America. I had a fantastic time; highly recommend it. There are very few things in life which are better than an adventurous trip in which you can combine and enjoy both ocean and jungle experiences; and Belize is a destination which is casually overstocked with both. Options can be hard to navigate. Where will I live, East...
Read MoreThe SportsCenter Model
SportsCenter is composed of the extraordinary, uncommon events that happen every day in the world of sports. Even the most avid sports guru couldn’t find enough time in her day to watch, analyze and report on every sporting event held every day throughout the entire world. ESPN doesn’t have the time either. In fact, they usually only have about 30 minutes. They don’t show...
Read MoreSimplicity In Marketing
Darwin just had a birthday. I have been asked to explain Darwin’s theories on numerous occasions (I know, me of all people!), especially during my college years. ”Parke, what do you think of evolution? I just don’t get it. Can you explain it to me?” Well…sure… Two minutes later the conversation ended in further frustration. Why? As a science...
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