Posts Tagged "Entrepreneurship"
Alex Bogusky
Here is a great quote from famed marketer Alex Bogusky in an interview with iMedia. Bogusky was the leading creative mind behind the Truth anti-smoking campaign, the Volkswagen ads, Coke Zero branding, Sprite, Geek Squad and Burger King marketing. His latest and greatest responsibilities involve taking care of and implementing Microsoft’s $300 million ad campaign which hopes to battle...
Read MoreSpeculation Leads To Fear
Fear and insecurity grow through the mind. As the mind contemplates the many side effects or direct effects a certain decision will create, more and more good reasons for inaction are brought to the forefront of the mind. Speculation leads to fear. Every man, in some form or another, has been caught by this trap. We over think. We dwell in our minds for hours, days, weeks, months, years...
Read MoreHow Will We Determine Reliability…
Marketing is wonderfully intriguing. In the past, a company would place an ad, buy a billboard, put a post in the newspaper, place their phone number in the yellow pages or send out a welcome-to-the-neighborhood-please-come-and-see-us letter. A business could garner attention simply by doing what was right. Business could be great, and great businesses tended to grow because they were...
Read MoreInitiate Your Support
If you claim to support something or someone…then do it! (Not yelling at you, just reinforcing my point) Here’s the issue: With the onward advancement of the Internet (it’s still growing!), the huge growth in the number of social networks available and the shift in general marketing characteristics, more and more of the general public is able to join with or voice with a...
Read MoreThe Joy of Moving On
A lot of people don’t enjoy graduation ceremonies. I happen to love them! This love has nothing to do with the store bought sugar cookies or the punch or the endless photo sessions at the end of it all. No, my love for graduation ceremonies comes from the inspiring words that seem to flow effortlessly from the wise and learned of he or she that delivers the commencement speech to the...
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