Jon McLaughlin
Do you believe that persistence pays off? If you genuinely believe in a concept or a new way of doing something or a business venture or a song, do you also believe that if you are not immediately successful you will be eventually? I believe persistence pays off. I believe that taking advantage of positive, goal-guided opportunities is worth it both in the short-term and the long-term....
Read MoreThe Key is to Personalize (it)
What is it? It is anything that people want, see, use or need…or just anything, period. Why do homeowners hang their pictures on their walls and place their family treasures all over their house? Why, when we buy a gidget or a gadget, do we long for unique options that the majority of other buyers wouldn’t ever think or pay to have? Why do we love putting new pictures of...
Read MoreAlex Bogusky
Here is a great quote from famed marketer Alex Bogusky in an interview with iMedia. Bogusky was the leading creative mind behind the Truth anti-smoking campaign, the Volkswagen ads, Coke Zero branding, Sprite, Geek Squad and Burger King marketing. His latest and greatest responsibilities involve taking care of and implementing Microsoft’s $300 million ad campaign which hopes to battle...
Read MoreBistro Roca & Antlers Bar
Every once and a while I come across a great restaurant that is truly worth writing about. This past New Years Eve I happened upon such a place. Bistro Roca & Antlers Bar is located in Blowing Rock, North Carolina, nestled away in the heart of the Blue Ridge mountains, seemingly inconspicuous yet delightfully local and refined. From the outside, Bistro Roca looks nothing like a...
Read MoreGoogle Flight Status Check
My wife is coming home from L.A. today, and it is my duty to get to the airport on time. This entails keeping constant tabs on when her flight is leaving and arriving from her linking flight, Chicago. It is very annoying / time consuming to have to go to the airlines flight status website and sign in time and time again in order to get up to the date info on her flight. Instead use this...
Read MoreHow Will We Determine Reliability…
Marketing is wonderfully intriguing. In the past, a company would place an ad, buy a billboard, put a post in the newspaper, place their phone number in the yellow pages or send out a welcome-to-the-neighborhood-please-come-and-see-us letter. A business could garner attention simply by doing what was right. Business could be great, and great businesses tended to grow because they were...
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