The SportsCenter Model
SportsCenter is composed of the extraordinary, uncommon events that happen every day in the world of sports.
Even the most avid sports guru couldn’t find enough time in her day to watch, analyze and report on every sporting event held every day throughout the entire world. ESPN doesn’t have the time either. In fact, they usually only have about 30 minutes. They don’t show every single moment of each game. They show highlights. They show the extraordinary, the best of the best, and that’s it. They broadcast the same information, told in slightly different ways by slightly different people, over and over, and they are extremely successful.
Why?
Highlights grab people’s attention. Showing highlight after highlight keeps people’s attention. The reason highlights are so attention grabbing is due to there characteristic uniqueness. There are millions of mundane sports moments every day, but only a select few moments will actually be exceptional. Only a few will be worthy of a top-play spot.
Think of the last thing that grabbed your attention. Was it something that happened normally in your day-to-day routine, or was it something out of the ordinary, far away from routine & normalcy?
Great leaders and visionaries grab our attention by being exceptionally different. They break molds and they interrupt routines. The best way to grab someones attention is to break one of their habits, break their preconceived notion of what their brains are used to telling them is true.
Great athletes amaze us because they don’t follow the routine. They make preeminent, abnormal plays. Great people–people whom we remember & pay attention to–follow the same plan. Do something uncommon, grab a lot of people’s attention, and use that attention for something remarkable.
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