Flat Sales

Posted by Parke Ladd on Jan 21, 2009 in Business As Usual, Featured {Article} | 0 comments

Your product sales are not DEAD they’re just FLAT.  Don’t shed a tear.  Simply ask yourself…

…why?

 

Some reasons and subsequent solutions expounded upon by me, originally taken from Dan Roam:

1. Your clients are not themselves growing.  If your clientele isn’t pushing upward and onward (or even attempting to) than they probably won’t be looking to upgrade your product.
2. Your clientele doesn’t need your product any more.  Do you offer the most comprehensive product in a growing industry?  Are you at least a year ahead of your nearest competitors?
3. The most common reason: Your clientele is uninspired by your product.

If struggling with #3:

1. You are either not making your customer happy OR
2. You are not targeting the right clientele

How do you solve both challenges?  

• Come to a better understanding of who your customers are and a better understanding of what they want.

It doesn’t matter if you CEO a Fortune 500, run a small business, sell t-shirts on eBay or pastor a new church; you need to know who you are reaching, who you are selling to, who you are trying to serve.  Know them inside and out.  Know what they need.  Know what they want.  Inspire them.  Blow them away.  Help a lot of people.