Alex Bogusky
Here is a great quote from famed marketer Alex Bogusky in an interview with iMedia. Bogusky was the leading creative mind behind the Truth anti-smoking campaign, the Volkswagen ads, Coke Zero branding, Sprite, Geek Squad and Burger King marketing. His latest and greatest responsibilities involve taking care of and implementing Microsoft’s $300 million ad campaign which hopes to battle back against Apple’s “Mac v PC” ads which have been on display for the past 2 years or so. You have probably already seen these Microsoft ads. Whether you like his work or not…here’s the quote. For more of the interview-which was done in August of 2008-click Bogusky’s picture below.
iMedia: If you were a young person excited about the business, how would you prepare yourself to do great work?
Bogusky: At first, you have to just get started and learn more about what it is that you really like about the business. Sometimes you talk to young people and they think they want to be an art director, but you realize they’re more of a writer. You talk to an art director and you see that the only time their eyes begin to sparkle is when they talk about the toys they make. And you realize: that’s a toymaker. And yet, there’s probably a lot of pressure at school and at home to do something because you’re good at it. Yeah, you’re good at that, but your eyes light up when you talk about this.
You have to discover that for yourself, and you can discover it at any place. Be open-minded and just slide toward those things that give you joy.
1 Comment
Great quote, Parke! This one really made me think about what gives me job. Sometimes it seems like the pressure and busyness can make it difficult to honestly self-reflect. I wish someone would just ding me on the head with, “Hey, have you noticed that you get amped up when you…”