Mayor Ballard & His Camry's

Posted by Parke Ladd on Dec 6, 2008 in Business As Usual, Featured {Article} | 0 comments

This week the Mayor of Indianapolis decided to purchase 85 Toyota Camry’s instead of purchasing the same number of Chevy Malibu’s.  But think about it…

Does your company make a product?  Are you in sales?  Are you responsible for the marketing of a certain material or commercial good?  How about a commodity?  Over the long haul, why do your customers, consumers, clientele, patients or students continue to come back to you in order to obtain the service or product that you represent or sell?  Why?  

Why do people choose to continually buy Coke when Pepsi is always on sale?  Why do people buy iPhones when they could settle for a phone that is a quarter of the price?  Why do people consistently attend the same church service at the same church week in and week out?     Why are more and more people reading blogs to get their news instead of the Times?  Why do people shop at Wal-Mart instead of the corner hardware store?  Why do students delay taking a certain class in order to take it with a specific professor when they could take it right now and get it over with?  Why will a patient drive for hours to go to his dentist when there is another dentist down the street?

Here is why:  They, the consumer, like the product.  The results they get from the product or service (or both!) are great, they are proven and the consumer loves a great, reliable, proven product.    

Do you blame Mayor Ballard?  Surely not!  Instead, blame Toyota!  They have the better product (more fuel efficient for example).  How can you fault someone for buying the better product when we do it ourselves every single day.